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Education

B.A. THEATER ARTS
Western Washington University
June 2010
Theater Arts  w/ Acting Concentration

References

Audrey Kelly - Adobe

Senior Creative Strategist

Jenn Reiner - Grammarly

Senior Product Marketing Manager

Anna Lusby - Ripl, Inc.

Senior Marketing Manager

Contact details upon request.


Relevant Skills

Adobe Premiere Pro, Adobe Photoshop, Procreate, Film Production, Script Writing, Livestreaming,

Drone Operation, Product Photography, Podcasting, Acting

Seattle Chocolate Company (’22-present) Marketing Videographer

- Create original and highly relevant videos and video ads to grow audience and drive ecommerce sales.

- Participate in developing creative strategy, brainstorming, and storyboarding for video projects.

- Ensure all content is on-brand and optimized for each content channel.

- Conduct both on-site and off-site video shoots, handling all production details including lighting, props, and talent.

Starbucks ('21-'22) Sr. Designer - Social Media Video

- Ideated and executed a variety of TikTok and Reels content across brand channels.

- Generated over 1.5m views on TikTok and 28.5m views on Reels with original content.

- Collaborated with strategists to generate seasonal and product-specific promos.

- Provided creative direction to cross functional teams and agencies on brand guidelines.

- Developed reactive content on short timelines for TikTok, Instagram, Twitter, and Facebook.

- Actively sought out social media trends and appropriately applied them to the Starbucks brand.

- Developed guidelines and procedures for integrating Baristas as talent for video content.

- Designed original graphic and illustrated content for social channels.

Peace Van Rentals ('21) Freelance Videographer & Photographer

- Produced video tutorials for social channels and new Mercedes Metris customers.

- Created original interview content of current customers for marketing email campaigns.

- Travelled to remote campsites to create lifestyle videos, including drone footage.

- Designed graphic assets for marketing channels and evergreen brand videos.

- Produced and photographed lifestyle scenes of vans in the wild for social media and web.

PicMonkey ('18-'20) Social Media & Video Manager

- Produced video marketing material across all social channels and company website.

- Created 70+ original help and tutorial YouTube videos to onboard and retain product users.

- Worked with third-party ad agencies to produce video content for digital advertising.

- Hosted brand events and user meetups in New York, Los Angeles, Chicago, and Seattle.

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