Evan Kubena
VIDEO & MARKETING
Education
B.A. THEATER ARTS
Western Washington University
June 2010
Theater Arts w/ Acting Concentration
References
Audrey Kelly - Adobe
Senior Creative Strategist
Jenn Reiner - Grammarly
Senior Product Marketing Manager
Anna Lusby - Ripl, Inc.
Senior Marketing Manager
Contact details upon request.
Relevant Skills
Adobe Premiere Pro, Adobe Photoshop, Procreate, Film Production, Script Writing, Livestreaming,
Drone Operation, Product Photography, Podcasting, Acting
Seattle Chocolate Company (’22-present) Marketing Videographer
- Create original and highly relevant videos and video ads to grow audience and drive ecommerce sales.
- Participate in developing creative strategy, brainstorming, and storyboarding for video projects.
- Ensure all content is on-brand and optimized for each content channel.
- Conduct both on-site and off-site video shoots, handling all production details including lighting, props, and talent.
Starbucks ('21-'22) Sr. Designer - Social Media Video
- Ideated and executed a variety of TikTok and Reels content across brand channels.
- Generated over 1.5m views on TikTok and 28.5m views on Reels with original content.
- Collaborated with strategists to generate seasonal and product-specific promos.
- Provided creative direction to cross functional teams and agencies on brand guidelines.
- Developed reactive content on short timelines for TikTok, Instagram, Twitter, and Facebook.
- Actively sought out social media trends and appropriately applied them to the Starbucks brand.
- Developed guidelines and procedures for integrating Baristas as talent for video content.
- Designed original graphic and illustrated content for social channels.
Peace Van Rentals ('21) Freelance Videographer & Photographer
- Produced video tutorials for social channels and new Mercedes Metris customers.
- Created original interview content of current customers for marketing email campaigns.
- Travelled to remote campsites to create lifestyle videos, including drone footage.
- Designed graphic assets for marketing channels and evergreen brand videos.
- Produced and photographed lifestyle scenes of vans in the wild for social media and web.
PicMonkey ('18-'20) Social Media & Video Manager
- Produced video marketing material across all social channels and company website.
- Created 70+ original help and tutorial YouTube videos to onboard and retain product users.
- Worked with third-party ad agencies to produce video content for digital advertising.
- Hosted brand events and user meetups in New York, Los Angeles, Chicago, and Seattle.